Kathryn Fenner has over 20 years of experience in the Food Industry, including experience in the Foodservice, Vend, Convenience and Drug Channels. Kathryn has been part of the Technomic team for more than seven years, and is responsible for managing and executing research and consulting programs for manufacturers, restaurant operators and trade associations throughout the foodservice industry. Kathryn also spent many years working for foodservice manufacturers in various marketing, sales and innovation roles. Noncommercial foodservice and foodservice innovation are particular areas of expertise.
Sessions for Kathryn Fenner
Part 1: Slow Roll to Recovery, Innovation Shifts
The first theme of the session will look at what forecasted recovery will look like given the many obstacles in the way, such as unemployment and debt. It will explore how the future economic environment will favor chains over independents, discuss the role of physical foodservice sites in a post-pandemic world, review margin challenges and traffic declines hindering rebuilding, and ultimately help you understand how to account for bumps in your recovery process. We’ll then turn our attention to why operators are focusing more and more on running efficient and profitable operations over culinary experimentation in order to solve for operational challenges, and how this affects your product pipeline, as well as your sales and marketing strategies.
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