Robert Byrne manages Technomic’s comprehensive consumer brand tracking program, which provides ongoing chain brand health and consumer attitude & usage tracking. He also specializes in crafting custom trend reports and presentations utilizing consumer, menu and industry insights. Byrne is an expert in interpreting the impact that current and emerging foodservice consumer trends may have on business, and helps clients tackle tough questions to better inform their strategy and approach.
Sessions for Robert Byrne
Part 2: Decompartmentalization, Need for Simplicity, Connection is Key
Consumers’ new jumbled routines have many blending family life with their careers. This is leading to changes within foodservice channels, including more blurred lines. In this second installment of our program, we’ll help you understand how the muddling of work and family lives will affect dayparts and off-premise business, as well inform you how to better sell to operators throughout the pandemic and beyond. Next, we’ll discuss how consumers are looking to simplify their lives, and why restaurant operators are following suite. We’ll examine what the growing importance of a “less is more” strategy for both menu and in operational practices means for your planning and product development purposes. Lastly, we’ll highlight why connection is an integral part of the foodservice experience, what connection will look like after the pandemic and how you can be a better partner to operators as they navigate a growing need to build connective restaurant experiences. Register now »